In this week's podcast episode, Tim and Lozz discuss the 5 questions that any website's homepage needs to answer. Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately.  As always, the golden rule of website design is "you can't be too obvious". So whether it's hiding important information in the footer, turning your audience off with the wrong images or failing to describe clearly why people should choose you over your competitors, many sites are guilty of unknowingly sabotaging their chances of conversion. Answer these five questions clearly, however, and you'll be well on your way. For show notes visit www.exposureninja.com/episode5