Most people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick around longer can make a lot more sense than simply throwing more traffic at an under-performing website. In this episode Tim and Lozz discuss the all-important bounce rate metric: what it means, what it should be, and, most importantly, how to reduce it. If you’d like to convert more of your existing website traffic into customers and reduce your wasted ad spend, you won’t want to miss this. For show notes head to https://www.exposureninja.com/episode6 To read the Exposure Ninja Guide: ‘What is a good bounce rate?’, head to www.exposureninja.com/bounce-rate