In this episode, Tim Cameron-Kitchen (@timninjakitchen) shares his tips for new businesses looking to promote themselves online, or established businesses that are new to digital marketing. In the early days of any digital marketing campaign, priorities are everything. Rather than trying to be everywhere all at once, it makes sense to choose your channels and focus your attention on the sources of traffic which will bring you those all-important early sales. Tim and Laurence talk about how to identify your perfect target audience, and where to find them online. They discuss how to find and communicate your Unique Selling Point (USP) effectively through your website, and give some examples of USPs that work well online. They'll share their tips and observations about new brand launches that haven't worked, and why. You'll also discover what a new business website needs to do and say, how to get it built, and how to tell whether a DIY approach is suitable for your particular market. Learn about driving your first traffic through paid ads and SEO, and how to keep a handle on costs.  Finally they'll give some tips on scaling your marketing activity as you grow, and taking feedback from your online audience to pivot and refine your offering. If you're launching a new venture online or are getting your existing business online for the first time, this episode will take you step-by-step through the process from the people who do this all day every day.