Oz Etzioni, the CEO and Co-founder at Clinch joins the Social Pros Podcast to unveil how hyper targeting works in digital advertising. Please Support Our Sponsors: Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma How Hyper-Targeting Works in Digital Advertising With the right data, you can learn more about the user you want to show an ad to and give them an experience tailored to the individual. Whether you’re an advertiser, agency or publisher, data-driven personalized ads will boost performance and deliver higher ROI because people simply like content that is personable to them. If you want to crack the code of hyper-targeting in digital advertising, you’ve got to unearth and leverage the data that social platforms offer. Social ecommerce is the future and if you want to see an upward sales trajectory, your ads must reach the right person at the right time with the right message on the right channel. Oz Etzioni is the CEO of Clinch, an innovative omni-channel AI-powered personalization platform that delivers ad experiences tailored to the individual. If you want to communicate with customers in such a way that they want to do business with you, you’ve got to start offering an individualized creative experience. In This Episode: 04:20 – The value of crafting hyper-targeted digital ads 09:55 – How an omni-channel works 13:11 – What creative permutations drive the best results from personalized ads 18:22 – Addressing the potential invasiveness of this level of personalization and the associated privacy issues 20:22 – How the intersection of ecommerce and Instagram has grown 28:49 – Common objections related to hyper-targeting your creative ads online Resources: Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Find out more about Emma, the go-to email marketing platform Learn more about how Clinch can help increase return on ad spend using data-driven personalized messages with real time optimization Visit the client portal on Clinch to see lots of great case studies here. Visit SocialPros.com for more insights from your favorite social media marketers.