During this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer talks to Grant Wise, the Founder of Witly, an automated-ad platform. With Witly, real estate agents are able to automate their marketing campaigns with various strategies to the point that by the time a lead gets to their door, their conversion rates are through the roof! Episode Highlights:  Grant has been in the social media training industry for the last 7 years, going from teaching agents to use Facebook ads, to becoming a social media expert. Through his social media training ventures, Grant has had a hand in the sales of over $1B in real estate. Growing up in a family where everyone had their real estate license, Grant knew he wanted to be in the industry, but he didn’t want to sell houses. Witly was founded on March 31st, 2017 with the goal of saving agents the time that it took to build those funnels. Witly gives agents the ability to create their own lead source and increase their conversion rates. There is a healthy mixture of Witly users that have both their own leads and use Witly to generate leads. Through the use of automatic video remarketing, Witly drives up lead conversion rates for real estate agents. Instead of generating leads, Witly focuses on client generation through various remarketing techniques. 98% of people buy products from companies that have marketed to them more than one time. The more that you can get your face or company in front of the buyer or seller, the better relationship you will be able to build. Video remarketing instantly gets your face and personality back in front of your desired clients. Most agents automatically put a lead into a CRM, the classic marketing strategy that Witly has made outdated. Grant just held his video-marketing event in Bentonville, Arkansas where he shared a plethora of information that agents need to hear. Such a small amount of people use video marketing right now that you don’t even have to be good at it. The first few minutes of any listing presentation should be focused on building a relationship with someone, then the education begins. Your video marketing plan should look very similar to how you would approach clients in-person. Even though you hear all about video marketing in the real estate industry, almost no one does it. The desire, or need to buy or sell a property, is the foundation of where leads come from. Content that people search for on various platforms will always be provided to them automatically by those platforms. Witly operates by first casting a wide net and then funneling people through the sales process of individual agents. For those who desire to do this on their own, Grant suggests prioritizing quality over quantity when it comes to content creation. It’s important to know your metrics and your exact ROI for each investment into your marketing. Grant creates videos as both a method to warm up cold leads, and for people that already know him. Jeff appreciates agents and coaches that practice what they preach and walk the walk in their own businesses. Witly does everything for your video marketing campaign besides the signup and uploading of your content. Integrating Witly with your CRM will make your marketing campaigns that much more efficient. Consider your own experiences with product remarketing and how many times it took for you to make a purchase. 3 Key Points: Grant’s experience from traveling the country as a brokerage recruiter allowed him to understand what it is that agents and clients truly want. Witly gives agents the ability to increase the conversion rates of their lead sources by taking over their marketing campaigns. Video marketing should follow this order: build a relationship, establish authority through education, use testimonials as social proof, and demonstrate your knowledge of the community. Resources Mentioned: Lab Coat Agents (website), (Facebook), (Facebook Group), (Twitter), (Instagram) Grant Wise: Witly | Website | LinkedIn | In