David Culen, Operating Principal at Keller Williams Pacific Estates in Southern California talks to the Lab Coat Agents Podcast host, Jeff Pfitzer, about building real estate brokerages from scratch, necessary leadership skills, cultivating strong relationships, and leveling the abilities of his entire team. This is the ideal episode for anyone who is a team leader, a single agent, or anyone who is considering starting or changing brokerage firms. Episode Highlights: How David Culen got started in the real estate business How the economic crash of 2008 affected David’s business The career shift David made How can you build a great brokerage from the ground up? Hire people that are better than you at something and have the time to do it   The advice David would give to a young or struggling agent looking for a brokerage   What successful agents should look for when looking to work with a new brokerage How to talk to an agent that just wants the highest split 3 Key Points: People want to connect with you if they believe you can take them where they want to go. Find your niche and something that is unique. Make that your value proposition and own it. Clarity is power. Know what you want from your career before you choose a brokerage and mentor. Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Lac Coat Agents Live: https://labcoatagentslive.com/ David Culen: Twitter  Linkedin  Facebook  Instagram Kwpacificestates.com Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group