“If you live in the world with an open palm … the universe can put more in. If you live with a closed fist, and you’re scared, and there’s limited resources—I can’t put any more into a closed fist, can I? An open palm, I can place more in. If you approach everything like that, it’s amazing what happens.” Hosting events helps real estate professionals stay in front of their sphere and build a brand in the community. It gives agents a reason to reach out to their database with something to give and provides value to the attendees, the venue, the vendor-partners, and the agents themselves. But what goes into the planning and execution of an epic event? And how do you make sure that all of the stakeholders involved have a positive experience? Dan Baltzer leads the Pinnacle Team of 45 agents with Realty Group in Minneapolis-St. Paul. Today, he joins Tristan and Jeff to explain how he leverages events to grow his real estate business. He offers insight on planning a megaevent, from conducting early site visits to communicating with invitees to mapping out traffic patterns. Dan shares the details of his team’s upcoming Avengers movie experience, discussing how it has grown since last year and how he thinks about engaging different age groups at a single event. Listen in for Dan’s advice on approaching vendor-partners in the community to help offset the cost and learn why the experience you provide is the most important aspect of hosting an event! Key Takeaways How events help you stay in front of your sphere + build your brand How events give agents a reason to reach out to their database Dan’s insight on why the experience you provide is most important How Dan is leveraging automation to reduce the no-show rate The agent’s primary role in delivering the experience at events Why Dan does a site visit at the venue in advance of an event How Dan drives traffic to vendor-partners at Pinnacle events The four groups Dan considers to be stakeholders at a given event The details of the Pinnacle Team’s upcoming Avengers movie event How Dan and his agents follow up with attendees after an event Dan’s advice on engaging different age groups at a single event How to approach vendor-partners to offset the cost of an event Connect with Dan Baltzer Pinnacle Team Dan on Facebook Dan on Club Wealth Email dan.baltzer@pinnaclerealtymn.com Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources Realty Group Dan’s Movie Event Video CallAction Zapier