On this episode of the Lab Coat Agents Podcast, host Jeff Pfitzer chats with Jesse Peters, Realtor at Re/Max Executives Realty, in Winnipeg, Manitoba, Canada. Jesse “Mr. Social Savvy” Peters shares how to use video for your real estate brand, as well as community branding. Jesse Peters also shares his unique techniques for listing videos, and offers insider tips on how he plans to use video in the future as well.  Episode Highlights:  Jesse Peters shares his background Jesse sold three homes in his first week as a real estate agent His service and sales industry experience benefited him as a real estate agent  Jesse talks about being a football team mascot What was Jesse’s light bulb moment for incorporating video into real estate?  Jesse talks about the early godfathers of video and real estate Where does Jesse Peters think video marketing for real estate will be in a few years?  How Jesse uses listing videos Jesse talks about his team The social media platform where Jesse Peters spends the most time The types of content Jesse shares outside of real estate  Food, family, fitness, and fashion are popular categories for personal content  3 Key Points: Sharing is important. There are no proprietary secrets in this day of social media.  Jesse Peters uses real estate listing videos as a teaser to pre-qualify a buyer.  When there are relevant videos, tag relevant people.  Resources Mentioned: LCA Marketing Center: LCAmarketingcenter.com Lab Coat Agents: LabCoatAgents.com Jesse Peters: Instagram  Linkedin  YouTube  Facebook Social Savvy Homes: socialsavvyhomes.ca Connect with Lab Coat Agents: Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group