Mike Bernier and his partner, Long Doan, started with an agent team of eight back in 2014. Four years later, they have grown the team to 375! So, what is their secret? How do they go about recruiting realtors? Today, Mike joins Tristan and Jeff to share his seven-step process for attracting agents to the Realty Group team. He describes the turning point when he and Long realized they either had to downsize or scale and explains their intention to be a disruptor, providing the brokerage they’d always wanted. Listen in as Mike speaks to his understanding of agent pain points and learn how a smooth onboarding process can serve to amplify your recruiting efforts! Key Takeaways How Mike leverages mastermind groups to learn and grow his business The turning point when Mike realized he had to either downsize or scale How Mike and Long found a different way to thrive in a changing market How understanding agent needs has made Mike’s team grow and thrive Why Mike has a dedicated platforms assistant to help agents with tech The 7-step recruiting process that took Mike’s team to 375 in 4 years Articulate your WHY Identify ideal agent Determine value prop Create custom audiences Target on all platforms Tighten onboarding process Increase social proof The script Mike’s VA uses to make 2 to 3 networking appointments/day How a smooth onboarding process can magnify your recruiting efforts Mike’s robust, automated 30-day onboarding process for new agents Connect with Mike Bernier Realty Group Call (651) 587-2396 Connect with Lab Coat Agents Lab Coat Agents Lab Coat Agents on Facebook Lab Coat Agents on Twitter Lab Coat Agents on Instagram Lab Coat Agents Facebook Group Resources Closing Table Mastermind Sam Khorramian Club Wealth The E Myth: Why Most Businesses Don’t Work and What to Do About It by Michael E. Gerber CallAction Brokerkit Christine Hass