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SaaStr 249: New Relic CRO Erica Ruliffson-Schultz on Five Critical Steps to Scaling Enterprise

SaaStr 249: New Relic CRO Erica Ruliffson-Schultz on Five Critical Steps to Scaling Enterprise

FromThe Official SaaStr Podcast: SaaS | Founders | Investors


SaaStr 249: New Relic CRO Erica Ruliffson-Schultz on Five Critical Steps to Scaling Enterprise

FromThe Official SaaStr Podcast: SaaS | Founders | Investors

ratings:
Length:
25 minutes
Released:
Jul 11, 2019
Format:
Podcast episode

Description

Erica has led New Relic through massive growth, scaling the company’s enterprise business 10x since she joined the business pre-IPO. Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. Erica will share the five critical steps (and some lessons learned along the way) for scaling in the enterprise.   Missed the session? Here’s what Erica talks about: How to change up your marketing mix How to transition from SMB to enterprise Identifying your sweet spot target customers and leveraging your network to access those companies. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin SaaStr
Released:
Jul 11, 2019
Format:
Podcast episode

Titles in the series (100)

The Official Saastr Podcast is the latest and greatest from the world of Saastr, interviewing the most prominent operators and investors to discover their tips, tactics and strategies to attain success in the fiercely competitive world of SaaS. On the side of the operators, we centre around getting from $0 to $100m ARR faster, what it takes to scale successfully and what are the core elements of hiring. As for the investors, we learn what metrics they hone in on when examining SaaS business, what type of metrics excites them and what they look for in SaaS founders.