Joining us today on The Official Saastr Podcast is Laura
Behrens Wu, Laura is the Founder & CEO @ Shippo, the API and
dashboard for all your shipping needs. They have raised from the likes of SoftTech,
500Startups, SLow Ventures and many more incredible investors. In
today's show with Laura we discuss:
 

What
are API’s and what do they allow us to do?
With
API’s developer adoption is crucial, what has worked for Laura in
terms of finding developers, onboarding them and ensuring developer
retention?
How
much of a role does content marketing and education play in a
complex product and tech stack, like Shippo? What strategies have
been the most successful in educating potential
clients?
Why
does Laura believe transparent pricing is so fundamental? How does
Laura harness the freemium model while attempting to onboard large
corporate clients
What
do the next 20 years hold for Shippo? What will it take to reach
the milestones?

 
In a round we call the
60 Second Saastr,
we also hear:

Most
challenging element of building Shippo?
Biggest advice to SMB’s on shipping
options?
The
fundraising process: What was it like?

 
If you would like to find out
more about the show and the guests presented you can follow us on
Twitter here:

Jason
Lemkin
Harry Stebbings
Saastr
Laura Behrens Wu