Rolf Schrömgens is the Co-Founder and Managing Director @ Trivago, the world's top hotel price comparison site. In 2012, Expedia acquired 62% of Trivago for $531m and in Dec 2016, Trivago raised $287m through their IPO on the NASDAQ. As for Rolf, he has been a serial entrepreneur since 1999 when he founded Amiro.de, later merged with Ciao.com. At Ciao, Rolf successfully led the product launch of the company in his role as Director of Strategy and Product Development.   In Today’s Episode You Will Learn: 1.) How Rolf made his way into the world of startups and came to found Trivago? 2.) Having had one of Europe's best-funded startups with Ciao, what is Rolf's take on the number of startups taking large amounts of VC money today? What advice would Rolf give to those contemplating a more lean approach vs attaining large amounts of VC money? 3.) Why does Rolf believe transparency is so key for the flow of capital within a market? What can founders do to engender this basis of trust between the capital sources and them? 4.) Why does Rolf think it is unthinkable that the incumbents of today will survive the wave of disruption? Why does Rolf question their ability to a consolidator market environment? 5.) Why does Rolf think it is so important to destroy everything that is ego related? What are the dangers of ego in the company building process? How does Rolf look to stamp this out without damaging culture and internal morale? Items Mentioned In Today’s Show: Rolf’s Fave Book: How To Create A Mind by Ray Kurzweil As always you can follow Harry, The Twenty Minute VC and Rolf on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Zoom is the No 1 Video and WebConferencing Service, providing one consistent enterprise experience that allows you to engage in an array of activities including online meetings, video webinars, collaboration-enabled conference rooms and business instant messaging. Plus, it is the easiest solution to use, buy and scale with the most straightforward pricing. Do not take our word for it, Zoom’s their partnership with Sequoia in their latest 100m funding round says it all. Zoom is a must for your business. ViewedIt is a free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. Plus, with built-in tracking powered by the Vidyard platform, video creators will know who is watching what, and which video messages resonate with viewers. They’ll receive immediate playback notifications that will eliminate the wondering of whether the recipient received or watched their content. Find out more and download ViewedIt for free at vidyard.com/viewedit.