Mar Hershenson is a Founding Managing Partner @ Pear.vc alongside Pejman Nozad. After earning a PhD in Electrical Engineering from Stanford University in 1999, Mar had developed a ground-breaking technique for optimizing the design of analog semiconductors. Having combined a hardware/software focus during her studies, she spent the next 13 years co-founding three startups in the mobile/e-commerce, enterprise software, and semiconductor industries, work that led eventually to her registering 14 separate patents. Mar has been recognized by MIT Technology Review as a Top Innovator Under 35 and named a Champion of Innovation by Fast Company.   In Today’s Episode You Will Learn: 1.) How did Mar make her way from professor @ Stanford to startup founder to founding Pear.vc? 2.) Question from Matin @ Heap: How does Mar decide which founders have the highest potential? What are the seeds that suggest huge potential growth on initial screening? 3.) Question from Nicky @ Nova Credit: How does one look to balance the inherent challenge of vision and operations? What do the best founders do? 4.) How important is it for there to be role segmentation in a VC partnership? Why does it not matter at certain stages of the funding lifecycle? 5.) Why does Mar believe venture is an intensely service based industry? How does Mar look to maintain her scaling board roles with a scaling portfolio? Items Mentioned In Today’s Show: Mar’s Fave Book: The Four Steps To The Epiphany Mar’s Fave Blog: Elad Gil, Dan Primack Mar’s Most Recent Investment: Nova Credit As always you can follow Harry, The Twenty Minute VC and Mar on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Zoom is the No 1 Video and WebConferencing Service, providing one consistent enterprise experience that allows you to engage in an array of activities including online meetings, video webinars, collaboration-enabled conference rooms and business instant messaging. Plus, it is the easiest solution to use, buy and scale with the most straightforward pricing. Do not take our word for it, Zoom's their partnership with Sequoia in their latest 100m funding round says it all. Zoom is a must for your business.  ViewedIt is a free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications. ViewedIt enables sales professionals, executive leaders and customer support teams to easily record personalized videos and add them to their email conversations. Plus, with built-in tracking powered by the Vidyard platform, video creators will know who is watching what, and which video messages resonate with viewers. They’ll receive immediate playback notifications that will eliminate the wondering of whether the recipient received or watched their content. Find out more and download ViewedIt for free at vidyard.com/viewedit.