Joseph Zwillinger is the Founder @ Allbirds, the startup that makes the world's most comfortable shoes check this out, made out of wool. They have funding from the likes of Maveron, Lerer Hippeau and Slow Ventures and an army of loyal fans that includes Larry Paige, Ben Horowitz, Mary Meeker and Dick Costolo. Prior to co-founding Allbirds, Joey enjoyed a range of careers from investment banking with Goldman Sachs to venture capital with Industry Ventures to working at next generation food and nutrition company, TerraVia. In Today’s Episode You Will Learn: 1.) How Joey made his way from investment banker to venture capitalist to Founder @ Allbirds, Silicon Valley's hottest brand? 2.) How does Joey view the core tenets to creating a successful brand? Why must brands today go further to more of a movement? How can companies look to create movements within their customer base? 3.) How does Joey assess the effects of Amazon on retail? How does Joey evaluate the economic ramifications of Amazon's flea market approach on the brands behind the products? Why does Joey want Allbirds to stay far away from Amazon? 4.) How does Joey look to prioritize what he and Allbirds focus on? What is the one core metric that guides all their decisions and behavior? How is this applicable to every company of all stage and sector? 5.) Why does Joey think that not enough VCs are people orientated? How does Josh assess the VC class of today? What does he look for when deciding which investors to choose? Items Mentioned In Today’s Show: Joey’s Fave Book: Man's Search For Meaning Joey’s Fave Blog: First Round Review, Dan Primack As always you can follow Harry, The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Pendo delivers the only complete platform that helps companies create great products. The Pendo Product Experience Platform enables product teams to understand product usage, collect user feedback, measure NPS, assist users, and promote new features in-app - all without requiring any engineering resources. This unique combination of capabilities helps companies improve customer satisfaction, reduce churn, and increase revenue. Pendo is the proven choice of Salesforce, Cisco, Optimizely Citrix, BMC and many more leading companies. Start a free trial at http://go.pendo.io/harry Treehouse is an online school where you can learn how to build websites and apps. Their course library has thousands of hours of content, where you can learn all sorts of topics, including Javascript, iOS, Android and more.  With high-quality video instruction from real industry experts teaching you all you need to know, and quizzes and code challenges keep you engaged and on track. Learn on your own schedule and go from beginner to pro. Go to teamtreehouse.com to start your free trial.