Our guest today is Bri Kimmel, Founder of Worklife Ventures. Worklife is the first fund designed for builders, creators & individual contributors. Some of her investments include Clubhouse, Hopin and Italic. We focus this conversation on how having fun is serious business, the ins and outs of the creator economy and evaluating companies where a celebrity is a cofounder.Sponsor: This episode is brought to you by Gorgias. Gorgias combines all your communication channels including email, SMS, social media, livechat, and phone, into one platform and gives you an organized view of all tickets. Sign up here and mention the Consumer VC podcast for two months free.Click Here to sign up.Questions I ask Bri:How did Worklife VC come together? What compelled you to become an investor and move to the other side of the table?Build a community to make entrepreneurshipZendesk - support leadership forum; large scale community eventsHow do you define a creator? Tech more approachable for local small businesses onlineWhy did you want to specialize in investing in products that help builders, creators, and individual contributors thrive? Cash drops -Year at home, alot of people starting small businessesI bet people will seek shelter and go to stable companiesHealth insurance problem / back office in starting a businessWhat are nuances in the creator economy that you think most people might not understand?What unique ways are you seeing creators build communities?What type of products and needs haven't been met yet for creators?How are you imagining the future of social?What do you also make of celebrities founding companies? Is that going to be the future for launching consumer products? The hardest part is to bring the audience todayWhat are the downsides of having a celebrity co-founder?What were your learnings from how Dispo unfolded?As we come out of this period of COVID, what are you focusing on when it comes to change of consumer behavior?What's your due diligence process when you analyze companies?What's one thing you would change when it came to venture capital?What's one book that inspired you personally and one book that inspired you professionally?What's the best piece of advice that you've received that you've said the most amount of times?