David Wu is a Partner at Maveron. Maveron is a premier consumer-focused fund that invests in seed and Series A companies that empower consumers to live on their terms. Some of Maveron’s investments include Allbirds, General Assembly, eBay, and Coursehero.David joined Maveron to help identify new investments in emerging direct-to-consumer brands – especially those in the hardware and tech categories. Some of David’s investments include Booster, Eargo, Illumix, Modern Fertility, and August.If you would like to keep up to date with David, you can follow him @davewu. You are also welcome to follow your host @mikegelb and @consumervc for updates.In this episode, you will learn:How building a houseboat to cruise down the Mississippi River has its parallels to building a company? What being a professional bassist taught David about himself? What attracted David to work at high growth startups? What led you to move from being an operator to investor? Why he is so interested in early-stage consumer investing and why is it so difficult? Traits he likes to see in founders. Advice for founders in secondary and tertiary markets that are looking to fundraise. What makes a good venture capital partner? What does founder-friendly mean to you? Why Maveron turned down $70 million in investment? How he thinks about the importance of ecosystems and startup hubs? What are some consumer trends and opportunities that he is excited about? What is something that he would change when it came to venture capital? Will an impact mission brand lead to higher margins? Maveron’s core values. What his most recent investment and what makes you excited about it? One company that he had the opportunity to invest in, didn’t, and in retrospect wish he did? One piece of advice he has for founders of consumer companies? How he thinks about online customer acquisition in today’s age?