Anna Barber is the Managing Director of Techstars - Los Angeles. Techstars is a global seed accelerator and worldwide network that helps entrepreneurs succeed and is currently in over 150 countries worldwide. Some of their alumni include Classpass, Pillpack, and Contently. Previously, Anna has experience as a corporate lawyer, McKinsey consultant, product executive and entrepreneur in ed tech, retail and e-commerce.For all founders in the Los Angeles area, applications to be part of Techstars LA Accelerator 2020 cohort are open! You have until April 5th 2020 to apply. Click Here To ApplyThree books that inspired Anna personally and professionally are Dare to Lead by Brene Brown, Reboot: Leadership and the Art of Growing Up by Jerry Colonna and Why We Buy by Paco Underhill.On this episode you will learn -Why Anna became an investor in Tech? What is the criteria for startups looking to apply to Techstars accelerator? The three different phases in the Techstars 12 week program. What are some qualities she looks for in founders and founding teams? Why engagement metrics are so important. Why in the early stages, CAC/LTV is not an important metric. “The Pied Piper Effect”. If you have a better name, she’s all ears. Why is investing in consumer so challenging? What are some of the consumer trends that she’s most excited about? Why consumer is not formulaic. Why it is such an exciting time to be in the Los Angeles tech ecosystem? What are some of the reasons why a Techstars alumnus startup might fail to raise the next round? What’s one thing she would change about venture capital? Tips how to reach out to venture capitalists You can follow Anna on Twitter @annawbarber. You are also welcome to follow along behind the scenes @mikegelb and @consumervc