On this episode of the Consumer VC podcast, we are joined by Kevin Parakkattu, partner at Plug Play Ventures, for an intriguing exploration of the rapidly evolving landscape of the media industry, particularly the rise of GenAI. Kevin and I talk about the potential of AI to replace writers' jobs in the future and the potential legal implications surrounding the use of AI-generated content. We then turn our attention to the commerce industry, discussing the challenges that direct-to-consumer brands face, such as inventory overstock and cost-cutting. Kevin provides insights into the need for working capital, growth opportunities in the venture capital space, and how Plug Play Ventures has been able to create value for their investments. We also delve into the changing multiples of direct-to-consumer brands and the criteria for investing in pre-revenue consumer brands.Subscribe Here for all new episodes and a weekly consumer fundraising update.