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    Brett Thomas (CAVU Venture Partners) - How He Adds Billboard Value, His Approach to Brand Building, and When Consumer Companies Should Raise Capital

    Brett Thomas (CAVU Venture Partners) - How He Adds Billboard Value, His Approach to Brand Building, and When Consumer Companies Should Raise Capital

    FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

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    Brett Thomas (CAVU Venture Partners) - How He Adds Billboard Value, His Approach to Brand Building, and When Consumer Companies Should Raise Capital

    FromThe Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands

    ratings:
    Length:
    49 minutes
    Released:
    Dec 14, 2021
    Format:
    Podcast episode

    Description

    Presenter: Burkland Associates helps you build the right systems that can keep up with your growth and can handle all the finance, accounting, tax and hiring services that consumer startups need to scale.
    For more information head to burklandassociates.com
    Presenter: Skillful runs online, immersive programs that help people launch and accelerate their careers in business roles in tech - Strategy & Ops, Product, Strategic Finance and Growth.
    Early bird applications for the Core Sprint are now open - use the exclusive code EARLYBIRD2021 if you apply before Dec 1
    Click Here to Apply to the Next Cohort  
    Our guest today is Brett Thomas co-founder of CAVU Venture Partners.
    CAVU Venture Partners builds brands for a healthier world. Some of their investments include WHOOP, Poppi, and Once Upon a Farm. We chat about his transition from hedge funds and the public markets to early stage companies, how his introduction helping companies was getting on billboards and the impact of that channel and how he came to found CAVU. Without further ado, here's Brett.
    In this episode you will learn:
    What was your initial attraction to consumer brands?
    How did you end up at Scout Capital?
    How did CAVU come together?
    What's the differentiation at CAVU?
    When do you typically get involved in startups?
    Should startups pay more attention to offline
    What were you learnings from COVID
    When does it make sense to go to retailHow do you find where the consumer is going
    How do you get to conviction within a company?
    How do you think about brand? What makes a compelling brand?
    What's the main reason why you pass?
    How do you think about product differentiation?
    When does it make sense for companies to start omnichannel from the beginning?
    How should a company think about their channel marketing mix?
    What's a successful marketing campaign to you?
    What's one thing you would change about venture capital within consumer?
    What's one book that inspired you personally and one book that inspired you professionally? Steven Schwartzman - What It Takes
    What's one piece of advice for founders?
    Released:
    Dec 14, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.