What's the difference between creating demand in marketing and establishing it? The answer may not be as clear-cut as you think. Capturing demand and creating demand are actually two sides of the same coin. You can't create demand out of thin air. All you can do is capitalize on existing demands—whether people are aware of those demands or not. In this episode we talk through meeting demand versus establishing demand, how to evangelize your product, and why the best markets are the ones people don't even know exist.Show TopicsDon’t rely solely on SEOEstablish what demand meansSolve problems people don’t know they haveEvangelize your productReach a new audienceCreate demand with SEOUse the surround sound strategyDetermine your hierarchy of needsFind answers for pain pointsSimplify your approachShow Links Follow David Ly Khim on LinkedIn or TwitterFollow Alex Birkett on LinkedIn or TwitterFollow Allie Decker on LinkedIn or TwitterWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/