Bill is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. Bill is a former professional poker player turned marketer. He met Alex on Twitter and they've gotten along swimmingly since. They share interests in esoteric matters such as decision theory, game theory, experimentation, SEO & content marketing, meditation, sailing and music. They both played in bands and seriously considered music as a career. In this episode, they cover these topics and discuss Bill’s career arch. Throughout this podcast there are a million gold nuggets that you can take away and use to change how you view work and decision making, especially if you’re in SEO, content marketing, or any acquisition related work. Enjoy!The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Bill on his website and on TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/