54 min listen
028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
FromThe Long Game
ratings:
Length:
77 minutes
Released:
Sep 8, 2021
Format:
Podcast episode
Description
Ty Magnin is the Director of Marketing, Content & Web at UiPath, a software automation company. That means he spends a lot of time building and maintaining website and digital content experiences for different audience segments. Before UiPath, he grew Appcues on 95% organic inbound content as a member of the founding team. And before that, he was the first marketer at Work Market, where he helped the team scale to an acquisition by ADP. He loves building audiences—on Twitter, at a conference, for a blog—wherever.There are many different ways to start a marketing career, from juggling multiple hats at a tiny startup to honing a specialty at a large company. Regardless of where you start, at some point you’ll start to think less about just getting by and more about what you want out of your career. In this episode, Ty shares the advantages and disadvantages of startups versus established organizations, tips for building a content team, and the importance of finding a sense of purpose.Check out UiPathFind Ty Magnin at tymagnin.com or on Twitter Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Sep 8, 2021
Format:
Podcast episode
Titles in the series (100)
#006: Kitchen Side: How Top Content Creators Build Passionate Audiences: Building and owning an audience is powerful. You’re able to effectively motivate action, change ideas and perceptions about the market, and coral your fans if you have an audience. The question then remains. How do you actually develop an audience? by The Long Game