112 min listen
How To Increase your Experimentation Wins with Andrew Anderson (ZenBusiness)
FromThe Long Game
ratings:
Length:
64 minutes
Released:
Dec 22, 2021
Format:
Podcast episode
Description
Many people think of testing and optimization as selecting one tactic and then seeing if it has a positive or negative impact. But that’s just validating ideas, and not the best way to maximize outcomes or profit. In fact, that approach has a less than 10% success rate in terms of winning experiments. According to Andrew Anderson, Head of Website Optimization Programs at ZenBusiness, the better way to experiment is to move from a validation mindset to a discovery and exploitation mindset. In this episode, Andrew explains what this tactic looks like and how it can be applied to websites, content, and growth. Andrew has been described as "The Most Passionate Optimizer in the World".He also touches on how and why he got into writing and blogging, and how he constructs articles which is completely different from the typical SEO model. It’s a really fascinating discussion. We hope you enjoy.Show TopicsHow an exploitation mindset increases your chances of successLearn from what doesn't work, not just what doesThe importance of discipline-based testingMeasure what’s relevant to your businessTie experimentation to growthShow Links Check out ZenBusinessFollow Andrew Anderson on LinkedIn or TwitterConnect with Omniscient Digital on LinkedIn or TwitterConnect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Dec 22, 2021
Format:
Podcast episode
Titles in the series (100)
#007: Lessons in Risk, Game Theory, and Winning at Marketing with Bill King: Bill King is the Director of Marketing at Frase, an artificial intelligence platform that helps growth teams drive organic traffic and improve conversion rates with integrated SEO and on-site search tools. by The Long Game