In this episode, we interview Tommy Walker, a content strategy consultant and founder of WalkerBots Content Studios, (formerly at Shopify and Intuit).  He was first propelled into marketing after getting fired from his $12 hour job over a pair of pants. (You’ve gotta hear this story.)He went on to write articles on a freelance basis, and eventually landed a role at CXL as Editor in Chief. Alex says Tommy has mentored him over the years in everything from content operations and automation, to managing freelance writers.Tommy says, return traffic is the most important thing.  If you never get that return traffic, you are never going to get to the consideration point. Through strategic foreshadowing and backlinking in storytelling, Tommy has mastered a system that interconnects an entire narrative beyond just a single article to get readers coming back for more.Watch this interview to learn how he marries a systematic approach with storytelling for more successful content marketing.Alex Birkett and David Ly Khim co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.What are some challenges your business is facing with systemizing content operations? Tweet us @beomniscientConnect with us on Linkedin.You can find Tommy on Twitter @TommyIsMyName or at tommyismyname.comPrefer to read this podcast in blog form? Head here. Prefer to watch the video? Head here.