110 min listen
#017: Kitchen Side: How Do Growth and Content Overlap?
FromThe Long Game
ratings:
Length:
36 minutes
Released:
Jun 22, 2021
Format:
Podcast episode
Description
If you’re new here, Kitchen Side is a series where we take you behind the scenes at Omniscient Digital to hear the conversations, brainstorms, discussions and inner workings of our content marketing agency. In this episode, we talk about the relationship between content marketing and growth. How do the two functions interact in organizations? Does content play a fundamental role in growth? Or is it separated by metrics or organizational structure? As an agency goaled on performance metrics, we find that the two are intertwined and synergistic. We dive into this and explore solutions to get you more out of your content program. The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Jun 22, 2021
Format:
Podcast episode
Titles in the series (100)
#010: Pursuing Excellence & Principles for Running 3 Businesses with Peep Laja: Alex interviews Peep Laja, founder of Wynter.io, CXL, and Speero, on building audiences, launching new businesses, demanding excellence of oneself and others, and how to prioritize what's important in life. by The Long Game