60 min listen
Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?
FromThe Long Game
ratings:
Length:
26 minutes
Released:
Dec 14, 2022
Format:
Podcast episode
Description
As marketers, it’s natural to want a shortcut to more traffic. And while glossaries offer that alluring promise, stay away from that siren’s song. There’s little upside in the long-run for your customers or your team.In this episode of our Kitchen Side series, we rumble through pitfalls to avoid with glossaries and other tactics to try instead.TopicsWhat is a glossary?Why do you need a glossary?Should you make blog posts or glossaries?Make most of your glossaryAre glossaries worth it?How to avoid cannibalizing contentShow LinksConnect with Allie on Twitter or LinkedInConnect with David on Twitter or LinkedInCheck out Omniscient DigitalWhat is Kitchen Side?One big benefit of running an agency or working at one is you get to see the “kitchen side” of many different businesses; their revenue, their operations, their automations, and their culture.You understand how things look from the inside and how that differs from the outside.You understand how the sausage is made. As an agency ourselves, we’re working both on growing our clients’ businesses as well as our own. This podcast is one project, but we also blog, make videos, do sales, and have quite a robust portfolio of automations and hacks to run our business.We want to take you behind the curtain, to the kitchen side of our business, to witness our brainstorms, discussions, and internal dialogues behind the public works that we ship.Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.Some interviews you might enjoy and learn from:Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)Building Competitive Marketing Content with Sam Chapman (Aprimo)How to Build the Right Data Workflow with Blake Burch (Shipyard)Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:Blue Ocean vs Red Ocean SEOShould You Hire Writers or Subject Matter Experts?How Do Growth and Content Overlap?Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Dec 14, 2022
Format:
Podcast episode
Titles in the series (100)
#005: Kitchen Side: How To Be An Effective Content Marketing Strategist: What does a Content Marketing Strategist actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one? We cover these questions and more. by The Long Game