The episode begins at 4:12 if you want to skip ahead, but first I'd I’d like to announce our Office Hours speaker line-up and topics for March 16th. Office Hours is our bi-monthly event where we get the best speakers and experts in content, SEO, and marketing to give 20 min practical talks for our audience.Michael Keenan, Co-Founder, Peak FreelanceThe Freelance Writing Trends of 2022 (And How To Act On Them) The freelance writing industry is moving at the speed of light. It's estimated there are over 204 million freelance writers globally, right now. As a writer at any experience level, keeping up with the changes isn't easy. Stay ahead of the curve with the most important freelance writing trends of 2022, according to experts and data from Peak Freelance.Adrienne Barnes, Founder, Best Buyer PersonaHow To Create A Buyer Persona You'll Actually Use  Over 77% of marketers never use their buyer personas. It's time to create meaningful personas, with strong segmentation that can actually be used to create marketing campaigns, content, and copy. Join Adrienne as she shows her step-by-step process for creating meaningful personas you can put to use.Emma Siemasko, Founder, Stories By UsHow to Use Compelling Case Studies to Sell Your Stuff Most B2B and SaaS marketers know that case studies can help clinch deals. But many case studies are bland and lackluster. How can you create case studies that actually encourage prospects to convert? In this talk, Emma will share what makes a good case study, how to create one, and some ideas on how to best use them to fuel your marketing and sales process.Join us by registering here. If you can’t make it we’ll send you the recording and key takeaways.***Now, for this week’s episode. What do lemonade stands, freelance writing, and Greek philosophy have to do with starting a business? We connect the dots in this episode of our Kitchen Side podcast series. Kitchen Side is a series of the podcast where we take you behind the scenes at our agency, Omniscient Digital.Our Growth Content Marketer, Karissa, spearheads a discussion about our unique backgrounds and how we landed in content marketing, biggest accomplishments, lessons learned, and the legacies we want to leave behind. We also explore how to bring big ideas to life and take risks that align with your professional calling.Show TopicsFind your own way to creativityDon’t rely on external validationBuild solutions for pressing problemsTake risks that align with your callingUse work as a medium for personal growthMake a positive mark on your communityConnect with Alex on LinkedIn or TwitterConnect with David on LinkedIn or TwitterConnect with Allie on LinkedIn or TwitterConnect with Karissa on LinkedIn or Twitter Check out more episodes from our Kitchen Side series:015: Should You Hire Writers or Subject Matter Experts?017: How Do Growth and Content Overlap?027: Is Organic Traffic the Best Traffic?Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Sean Blanda (Crossbeam), Ilona Abramova (AppSumo), and many more.Some interviews you might enjoy and learn from:020: Spark Creativity and Generate Memorable Content with Ryan Law (Animalz)041: Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)045: Building Competitive Marketing Content with Sam Chapman (Aprimo)009: The Long Game Podcast: Building Communities, Teams and Companies through Marketing with Sabel Harris019: Peak Performing, High-Earning Freelance Writing with Michael Keenan (Co-Founder at Peak Freelance)028: Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here:https://beomniscient.com/podcast/