60 min listen
#018: Kitchen Side: How to Talk to Your CMO About Content Marketing
FromThe Long Game
ratings:
Length:
35 minutes
Released:
Jun 29, 2021
Format:
Podcast episode
Description
Influencing without authority is especially impactful as a content marketer. In this episode of the Kitchen Side series, we get into how to talk to your Chief Marketing Officer about content marketing, and general points around marketing leadership. We cover how to best interact to advance in your career, align with the mission of your company, and to get buy-in for innovative ideas. We hope you’ll take away tactics to fight uphill battles around outdated methods.This episode is also for CMOs who want to learn empathy for working with ambitious content marketers looking to make a mark.The Long Game is hosted by Alex Birkett and David Ly Khim who co-founded Omniscient Digital to help companies ranging from early-state to scale-ups with growth strategy, SEO, and content marketing. Allie Decker, Head of Content, joins the conversation as well.Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Jun 29, 2021
Format:
Podcast episode
Titles in the series (100)
#005: Kitchen Side: How To Be An Effective Content Marketing Strategist: What does a Content Marketing Strategist actually do day-to-day, as well as quarterly and annually? How do they fit into the broader content program and broader marketing organization? What makes an effective content strategist versus an ineffective one? We cover these questions and more. by The Long Game