Marketing is a must but sometimes it’s hard to know how much to budget for advertising or where to get started. Tom’s guest today is Logan Shinholser, the owner and host of the Contractor Growth Network company and podcast, who knows how to craft a hell of an elevator pitch and reminds us all to market our why before we do anything else!    In this episode, we talk about… Why clarity about what you do and what clients you want to attract matters Logan’s view on tracking leading or lagging metrics   Rule of thumb for your marketing budget Marketing yourself and understanding what you’re actually competing against Combating competition with storytelling  All roads lead to your website What it means to have intention behind your marketing It’s not who you know but who knows you Minimum ROI and the 10X Rule  How to know if your website reflects the value you offer  The power of messaging that focuses on your why vs. what you do           Links to resources: Contractor Growth Network  CGN Podcast CGN Facebook Group The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99