Investing in your brand is a surefire way to scale your business and increase your revenue if you take the time to do it right. Tom’s guest today is Dan Antonelli, the founder of KickCharge Creative. Dan explains why branding isn’t just about having a logo or clever company name, and how to build a stronger brand that makes more customers want to hire you!         In this episode, we talk about… How to know if your company needs to be rebranded Tips for naming your business and the value of creating a positive brand experience  What branding is vs. what it’s not and common branding mistakes to avoid Have your brand match what you deliver—look as good as the service you provide How to measure if your brand identity is helping or hurting your company Why building a better brand leads to better recruitment Blanding vs. branding and how to make people want to work with you  Why everything we do or don’t do sends a message, tells a story, makes a promise or breaks a promise  The power of making a color ownable so when clients see it they think of your company  Why branding consistency across the board matters    Links to resources: KickCharge Creative Building a Big Small Business Brand  dan@kickcharge.com The Mile High Profit Summit The Contractor Growth Network The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99