If you’re ready to increase your profits and make sure your team sticks around, get ready to do the research and implement the steps necessary to make it happen! Tom’s guests today are Kevin and Oleysa Focht, owners of Beaver Building and Remodeling. Kevin and Oleysa share the secret sauce of building their brand into a multi-million dollar company!    In this episode, we talk about… Background of Beaver and where it is now How learning marketing changed the game for profit The power of Shin-Fu and knowing how to prequalify people Having expensive prices and being worth it  Approach to social media: Don’t sell your products, sell yourself Advice for building and retaining a team: Don’t be desperate  There are always unhappy and underpaid people out there  Create the same funnel used for advertising to find people to hire Give group interviews, written and specific qualification tests  If you want to stay in competition with high quality—you have to pay accordingly Build your brand-leave your bait! What contractors should stop doing that holds back their success  Pick up the phone and show up for your clients—it’s the simplest thing that can make you successful  Biggest takeaways from business coaching with Tom Let go of your fears, research, and implement!   The reality about the impact of money on relationships        Links to resources: Beaver Building and Remodeling  215-443-8558 The Mile High Profit Summit The Contractor Growth Network The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99