It takes intention to grow your agency into a specialized business. Our guest has spent the last 15 years tweaking and shifting his agency to be the powerhouse that it is today. This week, episode 167 of The Digital Agency Growth Podcast is about the journey to becoming a specialized agency!Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Dan Englander and Phillip McMillan shares the importance of building the identity of a business and actionable steps you can take right now to build and grow your business around the people in it. Phillip McMillan is the Managing Director at CS Brand Group. With over 20 years of experience in sales and marketing strategy development, Phillip has spent the last 15 years focused on building valuable brands for private equity funds and their portfolio companies. Phillip's processes and experience help clients through platform development, acquisition integration, growth marketing, and exit communications — maximizing value and providing scalable execution through the hold. He is frequently called upon by CEOs and operating partners to evaluate and recommend branding plans for complex buy-and-build strategies. His experience spans B2B and B2C audiences in multiple verticals, including software, industrial, retail, technology, and multisite healthcare.In this episode, Dan and Phillip discuss the following:The advantages of work experience before starting your own business.What it means to build a business around the people.Honing in on one or two key services and why it’s worth it.What it’s like to balance the idiosyncrasies of a niche with the timeless strategies that work for everyone.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH PHILLIP:LinkedInWork with CS Brand Group! CONNECT WITH DAN ENGLANDER:LinkedInSales SchemaLINKS MENTIONED:CS Brand Group Website Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.