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Tom Sullivan on Agency Growth, Acquisition, and Thriving in Recession

Tom Sullivan on Agency Growth, Acquisition, and Thriving in Recession

FromThe Digital Agency Growth Podcast


Tom Sullivan on Agency Growth, Acquisition, and Thriving in Recession

FromThe Digital Agency Growth Podcast

ratings:
Length:
51 minutes
Released:
Jul 26, 2023
Format:
Podcast episode

Description

The current financial uncertainty has been on everyone’s mind lately, especially agency owners.  It looms in the back of our minds while we’re trying to keep up with the changing agency landscape and focus on growing our projects. Tom Sullivan is here today to talk about his 30 years of experience in the marketing agency space and the changes it’s seen. He also talks about getting through tough financial times, having had his company survive the 2008 recession. This week, episode 192 of The Digital Agency Growth Podcast is about agency growth, acquisition, and thriving in a recession!Are you leaving money on the table with your proposals? Introducing Smart Pricing Table, the ultimate agency proposal software with built-in upsell features. Maximize your revenue potential today. Download our Sponsor’s free guide, the Profitable Proposal Blueprint, today. Tom Sullivan is CEO and senior partner of Princeton Partners and Princeton Partners FSG (Financial Services Group), where they help community banks and other financial, health and consumer-focused organizations to accelerate their growth and increase their mission impact. Princeton Partners creates value, ROI and higher success rates by combining the marketing, creative and digital media expertise of agency pros with client-side experts and consultants from the banking, financial services, health and consumer sectors. Tom has had the privilege of working with over 30 financial institutions and healthcare and wellness-focused organizations, creating a positive impact for people through innovative national programs. In this episode, Dan and Tom discuss the following:Tom’s experience transitioning from a ‘Mad Man’ era agency into a modern agency over the last 30 years.What it was like to run an agency through the 2008 financial crisis, and what Tom and his team learned and are employing now.Becoming a pro-social impact agency and how it affects company culture.Developing acquisition as part of your growth strategy.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dagCONNECT WITH TOM SULLIVAN:LinkedInPrinceton PartnersCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.
Released:
Jul 26, 2023
Format:
Podcast episode

Titles in the series (100)

Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema at salesschema.com/