A unique point of view is essential to hooking your audience and getting new clients. This week, episode 168 of The Digital Agency Growth Podcast is about B2B Demand Generation.Watch our new recorded video training: Relationship-Driven New Business At-ScaleIn this episode of The Digital Agency Growth Podcast, Deanna Shimota shares the importance of finding your definitive point of view and actionable steps you can take right now to develop a demand generation strategy tailored to your B2B business. Deanna Shimota is the CEO of GrowthMode Marketing. Deanna has made it her mission to know everything about B2B marketing. She’s on top of every tech trend and social media modulation. And while she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high growth mode.In this episode, Dan Deanna discuss the following:The benefit of an agency leader with both the corporate AND agency perspective.The definition of demand generation and how it differs from lead generation.Where to focus your marketing time and money in demand generation.How developing technologies may change the marketing game – and what to be skeptical about.Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!CONNECT WITH DEANNA:LinkedInThe Demand Gen Fix podcastGrowthMode WebsiteCONNECT WITH DAN ENGLANDER:LinkedInSales Schema Watch our latest video training, How to Take Charge of Your Agency’s Future Revenue. During this training, you’ll learn how we get qualified appointments every week using tasteful and highly targeted email outreach.