From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Celinne Da Costa is a mindset coach and brand story strategist helping high-profile entrepreneurs become confident leaders with captivating stories, influential brands, international media coverage, and thousands of raving fans. Top 3 Value Bombs 1. A Brand Story is the cohesive narrative of the facts and emotions that are created by your brand. 2. Emotions and storytelling are imperative to connect to your people for your business on a deeper level. 3. Weave in your brand story and share it to guide your audience through the process of establishing your credibility. Follow and connect with Celinne to learn more about her story magic - Celinne's Instagram Sponsors HubSpot There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Policygenius Your loved ones deserve a financial safety net. You deserve a smarter way to find and buy it. Visit Policygenius.com to get your free life insurance quotes and see how much you could save