From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Melanie Deziel is a keynote speaker, award-winning branded content creator, the Chief Content Officer of StoryFuel, and the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. Top 3 Value Bombs 1. In business, your content is an excellent way to showcase your expertise and keep your customers engaged. 2. Focus on curating other people's resources or expertise for your content - it is an excellent way to start. 3. You are creative! You have it within you to create excellent content - you just need to know when to activate it. Use the code 'FIRE' and get a discount on The Content Fuel Workbook for your business - The Content Fuel Framework Sponsors HubSpot There’s a better way to win, and it all starts with the new HubSpot Sales Hub. It’s smart software for smart sales teams that feels good to use! Try it for yourself at HubSpot.com/sales Belay Stop wasting time on tedious tasks that are better done by someone else. Delegate with BELAY Download their latest resource, The Power of Productivity, for free. Just text FIRE to 55123