From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Paul Ace is popularizing the concept ‘C-Com’ through the science of conversion, conversation, and automation. He founded Amplify C-Com to help enhance your webinar customer journey, averaging 30 percent plus increases in show up and conversion rates. Top 3 Value Bombs 1. When you go through your webinar or sales process, you’re not working with statistics. You’re working with people in a conversational way. 2. We live in a world of instant gratification. Customers now need an immediate response. Having automation and instant answers is what’s expected by customers. 3. What compels people to buy is painting the picture in the person’s mind in a conversational way. Get access to a bundle, including a masterclass, exclusively created for Fire Nation - Amplify C-Com Sponsors HubSpot The HubSpot Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Make the switch to HubSpot Sales Hub at HubSpot.com/sales. Thought-Leader Ever thought about giving a TEDx talk? Visit Thought-Leader.com/fire to join a free training and learn how to land a TEDx Talk and spread your message to millions Policygenius Your family deserves peace of mind, and a life insurance policy through Policygenius can give it to them. Visit Policygenius.com to get your free life insurance quotes and see how much you could save