From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. A former corporate slave, Chala Dincoy is the CEO of The Repositioning Expert. She’s a Marketing Strategist who helps B2B service providers reposition their message to successfully sell to corporations. Top 3 Value Bombs: 1. The biggest mistake of a business is not pivoting to the new market needs and resisting packaging their wisdom to sell online. 2. The best way to stand out is to super-niche. 3. The #1 way to differentiate in the pandemic - or before or after or without a pandemic - is to super-niche. Check out Chala's free training! - Master Your Elevator Pitch and Niche with Chala Sponsor: HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!