Jay Baer is a hype-free, tequila-loving Social Media and Content Strategist, speaker, and author. He founded Convince & Convert in 2008.  Jay has consulted with more than 700 companies on Digital Marketing since 1994, including Caterpillar, Nike, and Billabong. He was named one of America’s top Social Media Consultants by Fast Company Magazine, and the Convince and Convert blog is ranked as the world’s #1 Content Marketing Resource.