Join Shane Barker and Gini Dietrich in a conversation on the various aspects of content marketing. Learn how content marketing can benefit your business and how you can make the most out of it.    Listen to her as she gives you an insider’s view into the content marketing industry in this podcast episode: https://shanebarker.com/podcast/gini-dietrich    Over the years, I’ve used content marketing to grow my business and boost my online presence. Check out how I leveraged it: https://shanebarker.com/blog/content-marketing-case-study/    You Will Learn The benefits of content marketing How content marketing has evolved Important tools for content marketing How Arment Dietrich works on its content strategy   Guest Bio   Gini Dietrich is the founder and CEO of Arment Dietrich, a marketing communications firm based in Chicago.    She is passionate about writing and is a lead blogger at her PR and marketing blog, Spin Sucks. It is recognised as one of the top blogs by AdAge Power and Social Media Examiner. Her books, Marketing In The Round and Spin Sucks talk about content marketing from an insider’s perspective.   She is also the co-host of Inside PR, a weekly podcast about communications and social media.  Website: https://spinsucks.com/     Resources   CoSchedule Pinterest Calendar See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.