Join Shane Barker and Marcus Sheridan as they take you on the journey to understand your audience and create stellar content. Understand the importance of being transparent with your audience by listening to the podcast episode here: https://shanebarker.com/podcast/marcus-sheridan/  I’ve used content marketing to my advantage in the past too. Here’s how you can implement it as well: https://shanebarker.com/blog/content-marketing-case-study/   Key Takeaways [1:00] Marcus Talks About His Businesses [6:58] Marcus Discusses His Experiences With Brands [11:38] The Section That Every Website Doesn’t Have [18:18] Marcus Talks About His Marketing Strategy [23:11] How to Implement the Strategy [34:28] Marcus Explains How He Understands Customers [38:25] Marcus on the Art of Communication [47:18] Books to Understand it Better   Guest Bio Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage, and motivate live audiences with his simple, yet powerful transformational business approach.   You Will Learn The Importance of Communication  How to Understand Your Customers The Importance of Transparency With Customers   Resources They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer How to Win Friends and Influence People   Brands must understand what  consumers are looking for before making a purchase. You must do everything you can to share this information with them to help them make a more informed decision.    It’s essential for you to also let them know if your product or service is right for them. In a nutshell, the content that you create should improve the transparency of your business.    What are the other important forms of content for businesses? Let me know in the comments. 

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