Arnie Kuenn and Shane Barker discuss opportunities and challenges for digital marketers and how they can excel at content marketing. In this conversation, Arnie reveals how he entered the content marketing industry and what led to the rise of Vertical Measures. He also gives actionable tips on how you can create content that can drive more traffic.   In this episode, Arnie gives us details about his family background, his career progression, and his passion for yachts. If he had to max out a credit card, Arnie reveals that he would love to buy yachts and accessories for it.   To get to know more about Arnie, listen to the full episode: https://shanebarker.com/podcast/arniekuenn   If you’re looking for more resources on content marketing, I’ve got something for you. Read my case study to learn how I leveraged content. https://shanebarker.com/blog/content-marketing-case-study/     Key Takeaways   [01:04] Arnie’s Background [03:15] Shining in the Internet Bubble [05:33] Arnie’s Hometown [07:36] Talking About Kent State University and Riots [09:05] Association with IKON Office Solutions  [14:04] Stepping Into Content Marketing  [22:54] What Does Vertical Measures Do? [29:47] What Kind of Content Stands Out [33:24] Understanding the Customer’s Journey [37:37] Yachts & Sailing Dreams     Guest Bio   Arnie Kuenn is the CEO of Vertical Measures, a digital marketing agency that helps other businesses grow. He is the author of two acclaimed content marketing books: “Accelerate!” and “Content Marketing Works.” In 2017, he was named as the Content Marketing Person of the Year in Arizona. Apart from work, Arnie loves sailing and dreams of owning a power yacht someday. Website: www.verticalmeasures.com     Resources   Vertical Measures     Content marketing is a dynamic field. If you want to succeed at it, you need to keep an eye on what’s trending and who your target audience is. The key is to create content that your audience may already be searching for. That way you are addressing their concerns and producing interesting content. In addition this, conducting keyword research, analyzing your metrics, and adding a bit of personalization can also work wonders for the success of your content marketing strategy. Which other content marketing best practices would you like to recommend? Please share your views in the comments section.

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