14 min listen
Crafting a Strategic Narrative for Growth with Andy Raskin
FromThe Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
Crafting a Strategic Narrative for Growth with Andy Raskin
FromThe Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders
ratings:
Length:
24 minutes
Released:
Jan 17, 2024
Format:
Podcast episode
Description
In this episode, Bill interviews Andy Raskin, an expert on strategic narratives. They discuss how to craft a compelling story that frames your product or service within a broader movement that your customers want to be a part of. Andy shares his methodology for identifying the old mindset versus the new, defining a "buyer mission statement," and mapping how your offering enables customers to achieve that mission by overcoming key obstacles. This narrative becomes a rallying cry for your sales, marketing, and product teams. Tune in to learn how shaping your strategic narrative can transform stagnant products into exciting movements that prospects gravitate toward.To learn more about Andy and the work he does, go to https://andyraskin.com.Learn the secrets to exponentially growing your business and income in 2024 with proven leverage strategies at our upcoming Masterclass on January 31st. Save your spot here: http://billcaskey.com/masterclass
Released:
Jan 17, 2024
Format:
Podcast episode
Titles in the series (100)
There is No Money in Being the "Hero": We all want to make more money - well most of us do. But, what is the proper "role" you must play in the sales process in order for that to happen? The most common miss is that the amateur sales person thinks they're the hero - and that will serve... by The Bill Caskey Podcast: High Impact Sales Training for Sellers and Leaders