In this episode, Bill sits down with Rhea Wessel, founder of the Institute for Thought Leadership and author of "Write Like a Thought Leader." They dive deep into the world of thought leadership and its critical role in the success of sales professionals, VPs of sales, and business owners. Rhea shares her expertise on externalizing knowledge, a process of taking your expertise and framing it in a way that's useful and engaging for your audience. She explains why salespeople should be the content producers and thought leaders, rather than passing the baton to marketing. Discover how to create captivating content, build trust, and differentiate yourself in a crowded market. Tune in to learn the secrets of effective thought leadership and how it can elevate your sales game to the next level.Learn more about Rhea at https://rheawessel.com/If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://billcaskey.com