34 min listen
#61 Win More Deals With Buyer Empathy & Diverse Sales Teams
#61 Win More Deals With Buyer Empathy & Diverse Sales Teams
ratings:
Length:
33 minutes
Released:
Mar 7, 2023
Format:
Podcast episode
Description
Sales success is built on understanding others.If you don’t know your buyers, you’re going to struggle to make the sale. If you can’t put yourself in the shoes of your colleagues in marketing, it’s going to be impossible to align. And if you can’t create a culture of inclusivity on your sales team, you miss out on a range of diverse perspectives that would strengthen your business.In this episode, we speak with Lori Richardson, CEO and Founder of Score More Sales, about her career-long advocacy for inclusivity in sales and what she has learned about building a more empathetic and understanding sales team.We discuss:Why understanding your buyer is the key to differentiating yourself and beating the competitionHow sales and marketing can better understand one another and work towards shared goalsWhat sales leaders need to understand about fostering a culture of inclusivityYou can order Lori’s book “She Sells: Attract, Promote, and Retain Great Women in B2B Sales” here! Be sure to rate and review the podcast on your favorite podcast platform!
Released:
Mar 7, 2023
Format:
Podcast episode
Titles in the series (100)
#11 Engaging C-Level Buyers with Ian Koniak, Founder & President of Ian Koniak Sales Coaching: In this episode of Winning the Challenger Sale, hosted by Jen and Mike, Ian Koniak, Founder & President at Ian Koniak Sales Coaching, shares how to engage C-level buyers, convince them to take the meeting, and then ensure those meetings are productive. He shares his formula for cold emailing, what to say during those meetings, and then how to connect with C-level buyers on both a human and professional level. by Winning the Challenger Sale