38 min listen
#91: Expand like You Land: Account Growth Strategies that Work
#91: Expand like You Land: Account Growth Strategies that Work
ratings:
Length:
26 minutes
Released:
Oct 3, 2023
Format:
Podcast episode
Description
What’s the top predictor of customer loyalty? It’s not service. It’s not even a great product (although that doesn’t hurt). It’s an exceptional sales experience — and that only happens when you bring all of the elements of the customer experience together, from product to marketing. And when you align sales, marketing, customer experience, customer onboarding, and support against the customer journey, magic happens. When Amrita Mathur took on the role of VP of Marketing at Superside, she prioritized intertwining product and marketing, aligning Superside’s approach to gaps they viewed in the market and their ICP. Much of the company’s success can be attributed to this cohesive approach, and other companies should follow suit. Join us as we discuss:The importance of doing deep discovery to identify market gaps, then putting in the work to fill themWhy the experience prospects have needs to carry over throughout their journey as buyers and customersWhy your business needs a customer community and advisory board
Released:
Oct 3, 2023
Format:
Podcast episode
Titles in the series (100)
#10 The Negotiation Curveball: In this episode, hosts Mike Randazzo and Jen Allen talk all about late-stage negotiations. You're wrapping up late-stage deals that you've been working on for months, you're in the final mile, and then... procurement throws you a curveball. An unexpected request, demand, or ultimatum that you weren't anticipating and you're rushing to come up with a response at the moment. But, what if the perfect response is actually no response at all? Or a delayed response? Listen to hear Mike and Jen unpack what high-performing sellers do differently than their average or core performers peers when it comes to handling curveballs that are thrown their way in late-stage negotiations. by Winning the Challenger Sale