Nick Runyon is an accomplished marketing executive with more than 20 years of experience developing and implementing marketing strategies. His latest endeavor as the CMO of PFL.com might be his biggest undertaking yet. On this episode of Marketing Trends, Nick details how coming into an organization as a CMO with a fresh set of eyes can be beneficial to the growth of the marketing department, why you should never call your customers clients, and why personalized, well-orchestrated experiences across all channels can mean endless possibilities.  3 Takeaways:   Prove Your Value: The packages that the department sends out won’t close the deal on their own. It’s important to help customers understand that the experiences you provide are worth their time.  Coordinate Across Channels: Customers do not want disjointed messages or experiences. Therefore, when doing multichannel efforts you need to coordinate your messaging and make sure that customers are receiving quality and consistent experiences. Add Value: There are a few things that are proven to add value, and one is personalization. To create a personalized experience, you need to understand your customer and what they face on a day-to-day basis.   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.