38 min listen
How Lola.com CMO Jeanne Hopkins is Thinking Strategically and Creatively
FromMarketing Trends
ratings:
Length:
55 minutes
Released:
Feb 12, 2020
Format:
Podcast episode
Description
Jeanne Hopkins is the CMO of Lola.com, and whether she’s marketing her company’s business travel prowess, stepping into the podcast game or baking the best chocolate chip cookies, she has consistently been able to find success. On this episode of Marketing Trends, Jeanne talks about her somewhat circuitous journey to marketing, how she works toward ensuring customer success, and why she believes podcasting is a marketing opportunity too good to be overlooked. 3 Takeaways: Business travel is a key area where companies can positively affect employee experience Strategically using SEO and the competition can lead to the conversion of otherwise unlikely customers Podcasts are under-utilized marketing tools --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Feb 12, 2020
Format:
Podcast episode
Titles in the series (100)
Taking on Goliath with Daniel Rodriguez, Head of Marketing at Alyce: Taking on a larger and older competitor can be intimidating. They have more people, money, and resources to throw at you and try to knock you out. But that doesn’t mean it’s impossible. With the right strategy and execution, newer entrants can... by Marketing Trends