Toby Gabriner is a multi-time CEO and a veteran in the worlds of marketing, advertising and growth. Today, he is the CEO of NextRoll, where he and his team are building platforms that are changing the lives of marketers everywhere. Using new technology like A.I. and machine learning, NextRoll is bringing more precision and unity to the entire marketing experience. Toby discusses that and more on this episode of Marketing Trends.   3 Takeaways: Machine learning is critical to achieving more precision in your reach Bringing together sales and marketing is critical and that unison is the purpose of creating an account-based platform like RollWorks The wave right now is about creating a way to have all the channels available to marketers work in a holistic way that operates in concert with each other rather than in silos.   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.