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Developing an Experimentation Mindset with Mayur Gupta, CMO of Freshly

Developing an Experimentation Mindset with Mayur Gupta, CMO of Freshly

FromMarketing Trends


Developing an Experimentation Mindset with Mayur Gupta, CMO of Freshly

FromMarketing Trends

ratings:
Length:
34 minutes
Released:
Dec 12, 2019
Format:
Podcast episode

Description

What separates great brands from the pack? According to Mayur Gupta, CMO of Freshly, it is their ability to quickly iterate and learn. He has used this approach to build brands and grow companies like Spotify and Kimberly-Clark. On this episode of Marketing Trends, Mayur explains this approach and how marketers can implement it into their work.   Links: Full Links, Quotes, & Notes: http://bit.ly/34hc5Gd  Mayur’s LinkedIn: linkedin.com/in/inspiremartech/  Mayur’s Twitter: twitter.com/inspiremartech  Website: https://www.freshly.com/   3 Key Takeaways: - Speed is the most important differentiator for a brand. - Marketers need to have an experimentation mindset where success is determined by how quickly they can iterate and learn. - “A purpose-driven brand amplifies the tangible and measurable growth of the business.”   --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Dec 12, 2019
Format:
Podcast episode

Titles in the series (100)

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology. Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.